http://www.timesonline.co.uk/tol/sport/football/premier_league/reading/article2848048.ece
Dave Kitson “But, look, I walk into our merchandise shop at Reading and I’m amazed at the s*** football clubs manage to sell to their fans. Football is a successful business because people are eternally bound to their clubs. And everyone in this game has their hand out, everyone wants to get rich, while the fans just get poorer. They hook you, then they hook your son, and when they’ve got as much from you as they can get, they go to the Far East for more.